Oversee online strategy for the company. Coordinate and lead the efforts of area content experts and internal staff to continually enhance and maintain an innovative and up-to-date web site which supports the company's strategic plan. Work with appropriate senior managers and others as to develop goals, plans, budgets, cost/benefit analyses, priorities and policies for the company's web presence. Oversee development and maintenance of 52 local sites, 5 major sites and a minimum of 7 micro sites.