Develop strategies and methods to identify and satisfy Customers and Consumers needs. Lead a team of Mechanical and IC Design Engrs/Test Dev Engrs/Process Dev Engrs/Marketing & Application Engrs to deliver world class products that win new customers and markets. Lead the team to ramp new products into factories with minimal hiccup in Cost, Capacity, Delivery and Quality. Develop new and enhance existing Materials, Quality, Marketing and Manufacturing relationships. Identify and prioritize key issues and opportunities. Organize resources to address in a timely manner.